"Kevin The Horse" - Featured on SportsCenter
This post, a follow-up to a meme created after a uniform reveal, amassed over 30,000 likes and 10 million impressions. Despite a blowout loss on the field and our significantly smaller following than most other playoff teams, the SMU Football X accounts totaled more impressions during the first round than each of the other CFP contestants.
"The Horse Is Here" - Featured on Barstool Sports
Immediately following the announcement that SMU had secured the final spot in the College Football Playoff, this was the first post that went live from the team accounts. The post totaled over 77,000 likes and 3.4 million impressions on X.
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