Social Media Publishing
Performance
During my time with OSU Football I served as the lead publisher for all social accounts. The @CowboyFB handles ranked as the fastest growing among all major college football programs during a 12-month span from August 2021 to August 2022. During October of 2022 we ranked Top 15 nationally in cross-platform engagements, which was our highest rank ever (via SkullSparks).
Post Examples
Instagram Stories
I was able to be a part of our onboarding process for Slate, a service that specializes in the use of real-time, quick-turnaround content. We used it for stories content as well as templated graphics throughout the 2022 season.
Brand Strategy/Evolution
Real-Time Video
Before the 2022 season began we implemented a plan to include cell phone video into our gameday content. We assigned shooters to specifically capture phone content on gamedays (myself included at times). During home games, this meant having reaction shots on social within minutes after they happened. In addition to easing the transmission process, these clips brought an authentic feel to our content.
Player-Driven Content
We also made it a point of emphasis to amplify the player's voices and social channels whenever possible. This content quickly became some of our most engaged-with and the players soon became more willing to participate in different content ideas.
Memes
Video
2021 Cowboy Football Demo Reel
I traveled with the team in a primary videographer role for every game of the 2021 season.
This is a collection of some of my favorite shots.
Texas Highlights
TCU Highlights
Boise State Highlights
Texas Tech Highlights
Iowa State Scenics
PlayStation Fiesta Bowl Week Recap
Homecoming Promo
It's Gameday
Bedlam Promo
TopGolf Recap
Question of the Day
Travel Burst
Senior Day Walk
Coach Gundy Boards National Guard Helicopter
Swag Bag Drop
All Is Quiet
Poetry in Motion
Drawing Opponents' Logos
Photo
Select photos from media days, practice and other team events.
Graphic Design
Various pieces made both for recruiting and social purposes.
TikTok
During my time with OSU Football I also took the lead on the creation and publishing of all TikTok content. Since I took over the account has more than doubled in followers.
Paid an Editor
Drawing Opponents' Logos (Part 2)
Pregame Playlist
Squad Pics
Where Did Hannah Go?
Kanion Williams Block
85 Yards Through The Heart of Texas
Ball Follow Edit
Super Jaylen
Malcolm Says Slumber
Comments
As the TikTok manager I would also regularly comment on other accounts' videos to stay in our followers' feeds and extend our brand reach.
